Although the companies chose to announce the partnership, the tools and the marketing guidance supported through Omniture’s consulting team will not become available until later this year.
Omniture and Facebook will announce a deal Wednesday that turns the social network into an online marketing channel, complete with technology tools, audience segments and best practices.
Initially, the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement. The partnership builds on Facebook analytic features the companies announced last year to help marketers join the conversation, rather than interrupt the experience.
This alliance is intended to help companies integrate Facebook as a marketing channel, connecting to relevant conversations with the site’s more than 400 million active users.
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