As mobile devices continue to advance technologically, so do the marketing opportunities for audiences that use them. A quick internet search produced a long list of organizations specializing in the term, “Online demographic measurement and design solutions.”
Founded in 1999, Comscore began by measuring trends in e-commerce. The company expanded by launching a U.S. database in 2000 followed by the company’s commercial launch in 2001. Today their website lists dozens of products and services ranging from Cross Media Measurement and Technology Tracking . They also provide products like Mobilens an informational tool on mobile trends and user behavior. Comscore supports industry specific databases ranging from consumer-packaged goods to gaming.
Another company that is not new to digital research is eMarketer . Founded in 1996, eMarketer provides business information services such as data aggregation, filtering and organization. eMarketer gathers research data from more than 4,000 sources worldwide.
A quick review of the resource list revealed the popular social media sites Facebook and YouTube. Search engines Google and Yahoo! also made the list.
eMarketer ‘s approach to research is to put together content from many different resources and then evaluate the information. This research is compiled into blogs, reports and research articles. eMarketer’s provides clients market estimates and projections from segments like mobile internet users to digital TV.
Why is all of the information about research important to understand? If you get annoyed with the requests for your age, gender etc… on entering a new site, remember this data tells businesses like Amazon what kinds of books you like so they can continue personalizing the ads directly for you.
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