Sunday, January 17, 2010

Let's Talk About Social Media Sites

Social media sites are becoming more and more popular each year. Don’t believe me……then read along.

The journey on social media started late 1990s and early 2000s but in the last few years, it has really caught up. Let’s check a few stats that would make it interesting. In in 2008 ( informations do not include December 2008). The most popular social media video site was Blogger (222 million), Facebook (200 million), MySpace (126 million), WordPress (114 million).

End of 2009, Facebook has more than 350 million active users, 50% of our active users log on to Facebook in any given day, more than 35 million users update their status each day.

Popularity of Twitter is also growing.

In 2008 there were  6 million (3.8% of all adult internet users), in 2009 : 18 million (11.1%), and for the year 2010 it’s predicted that there will be 26 million (15.5%) users.

Then there is YouTube which had 13 % of increase in views of videos to year 2007.It definitely dominated the market in the number of videos and number of visitors. In November 2009, 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).

 The best month for video industry was December 2008, when, according to the research done by ComScore, videos were watched by over 30milion users, clips were watched by 4 billion times.

 In November 2009 -

Google Sites had 129 million unique viewers , 

Yahoo Sites were on the second place with more than 55 million viewers (8.5 videos per viewer),  

Fox Interactive Media with 50 million viewers (8.9 videos per viewer)),

Viacom Digital,Microsoft Sites, Time Warner-Excl AOL, AOL LLC, Disney Online, ESPN and CBS Corporation.

From video ad networks, in November 2009,Tremor Media,.took the first place  with a potential reach of 85 million viewers,  (49.8 percent of the total viewing audience). Advertising.com Video Network was on the  second place with a potential reach of 80 million viewers (47.1 percent ), third is YuMe Video Network with 73 million viewers (43.0 percent).Other notable findings from November 2009 include:

Here are some more statistical informations from ComScore for November 2009:.

The average online video viewer watched 12.2 hours of video.

  • 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
  • The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
  • The duration of the average online video was 4.0 minutes.

 

So, as statistics shows ,  importance of social media and their popularity, not just for entertainment but also for business purposes, is constantly growing and this tendency will inevitably continue.

So, what are you thinking  join the bandwagon.

[Via http://sociallycharged.wordpress.com]

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