Facebook fan pages are a great way to jump in on the social networks. You can create a profile for your brand and your employees, customers and friends can become fans of your brand. When you have a new product, an event or any announcement you can use your Facebook fan page to send an alert to all your fans. Beyond the normal features that come with a fan page, there are a variety of applications you can add to the fan page to make it more fun and more search-engine friendly.
Facebook pages are now being given SEO friendly URL’s which means fan pages are being indexed by Google more frequently. If you put a link to your main site from your Facebook fan page, that link is “nofollow”. However, if you add the RSS feed application to your page and start pulling in posts from your blog and press releases, those links will provide a kickback. The keywords from the RSS feed will start enhancing your fan page’s searchability and subsequently give you more exposure. Other great Facebook applications include quizzes, photostreams, video applications and more. Have fun and add value to your page, and your visitors will follow.
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