by Lance Rios
@beinglatino
http://www.facebook.com/beinglatino
After a minor upgrade to Facebook’s insight application for Fan pages, Facebook now can show the administrator of fan pages total impressions by post. For those that do not live in the media marketing/advertising world, impressions show how many people actually are seeing whatever content that is put out there… often referred to as “total eyeballs”. This may not seem like a big deal for some, but for others, this can offer a HUGE opportunity to be more creative with their company and/or other companies to show a reach to a niche audience.
Facebook’s newly implemented “Impressions” are factored by total clicks, comments and also include likes. Major move up for fan pages on Facebook to differentiate themselves from other social networking tools that can reach the masses.
Being Latino is in a great place! And Zuckerberg — you’re a friggin’ genius!
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