Tuesday is New Media day.
The first day of any class is always interesting. Tuesday’s first day of new media was actually really interesting. Not like I was expecting a crappy class or anything, but the topics covered were essentially on the forefront of what is going on in the ad world. So what did we talk about? Social Media – Facebook, Twitter, and LinkedIn.
Social Media is what it’s all about. Don’t believe me? Well, you most likely used some version of Social Media to get here. Arguably, this is essentially Social Media as it is.
Don’t believe that Facebook is important in business? Check this out: http://www.socialmediaexaminer.com/11-mind-blowing-reasons-your-business-needs-facebook/
Highlights include “Average Facebook User Spends 55 Minutes PER DAY on Facebook”. 55 minutes?!? Literally, almost an hour. Reflecting on that stat, I realize that it’s pretty dang true.
The great thing to see is that it really doesn’t matter if you “just have a page”. You need to INVOLVE your people. Involving fans of your brand is key. They are the zealots, let them spread your word. Example? Burger King’s de-friend campaign. Essentially, Burger King said if you de-friend 10 friends, they’d give you a free cheeseburger. Sacrificing your friends for food? Yeah why not. It’s effect? Facebook essentially gave them a “stop it now ’cause we want people to have friends here” letter.
The big three currently? Facebook (leader in socializing among friends, family and random hook-ups), Twitter (leader in attempts to create successful one-liners in 140 characters or less), and LinkedIn (leader in attempting to legitimize socializing for work purposes and getting a new job that’s better than your current one). Some will argue MySpace. During class, we discussed how yes, MySpace has a place, but at the same time it’s a more closed in terms of its audience.
Is your business on The Big Three? It should be, but only if you know what you’re up to. Don’t waste your time if you aren’t ready to fully dive into the world of Social Media. Your fans will know if you’re just there to be there – have a purpose so they continue to care.
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